At the six-month survey mark, a panel of Apple Watch users indicate that their perception of the watch has gone from "love to like" according to MBLM, a brand research and strategy company that is conducting a year-long ethnographic study of such users. Going from “love to like,” users sampled viewed the product as "a non-essential device." Respondents' complaints included the watch's need to be tethered to the iPhone. They observed that "many watch features are simply easier to access on the iPhone." My take: Muji prevails! (Logan Sachon, December 22, 2015 reported in JCKnews, December 26, 2015.)
Short Walks on Historical, Corporate, Creative and Cultural Watchscape Paths.
Landscape at Dawn and Dusk
Sunday, December 27, 2015
Friday, December 4, 2015
Walk No. 2 Growing Smart Watch Market (12/2/2015)
"World-wide smartwatch sales are expected to grow from7 million units in 2014 to 650 million by 2020, according to estimates by Smartwatch Group, a consultancy. Many of these sales are expected to to be at the expense of of traditional watches, whose sales are expected to fall by around $2 billion this year and $7 billion in 2016, Smartwatch Group has said." (John Revill, The Wall Street Journal, Tuesday, December 1, 2015.)
Walk No. 1 Bulova Exhibit: A Modern History (12/1/2015)
The National Watch and Clock Museum located in Columbia, PA is exhibiting around 40 Bulova watches showcasing Bulova's reputation as a brand of “firsts."
- The first watch or clock company to broadcast and advertise on the radio.
- The first company to market watches specifically to women.
- The first company to show a commercial on television.
- The first company to open a school for disabled veterans that provided them with employment and a skill after the war.
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