At the six-month survey mark, a panel of Apple Watch users indicate that their perception of the watch has gone from "love to like" according to MBLM, a brand research and strategy
company that is conducting a year-long ethnographic study of such users. Going from “love to like,” users sampled viewed the product as "a non-essential device." Respondents' complaints included the watch's need to be tethered to the iPhone. They observed that "many watch features are
simply easier to access on the iPhone." My take: Muji prevails! (Logan Sachon, December 22, 2015 reported in JCKnews, December 26, 2015.)
Short Walks on Historical, Corporate, Creative and Cultural Watchscape Paths.
Landscape at Dawn and Dusk
Flanerie Barcelona: Pathways at Dawn and Dusk © Maryhelen Jones-Raciti
Sunday, December 27, 2015
Friday, December 4, 2015
Walk No. 2 Growing Smart Watch Market (12/2/2015)
"World-wide smartwatch sales are expected to grow from7 million units in 2014 to 650 million by 2020, according to estimates by Smartwatch Group,
a consultancy. Many of these sales are expected to to be at the expense
of of traditional watches, whose sales are expected to fall by around
$2 billion this year and $7 billion in 2016, Smartwatch Group has said."
(John Revill, The Wall Street Journal, Tuesday, December 1, 2015.)
Walk No. 1 Bulova Exhibit: A Modern History (12/1/2015)
The National Watch and Clock Museum located in Columbia, PA is exhibiting around 40 Bulova watches showcasing Bulova's reputation as a brand of
“firsts."
- The first watch or clock company to broadcast and advertise on the radio.
- The first company to market watches specifically to women.
- The first company to show a commercial on television.
- The first company to open a school for disabled veterans that provided them with employment and a skill after the war.
Subscribe to:
Posts (Atom)