Landscape at Dawn and Dusk

Landscape at Dawn and Dusk
Flanerie Barcelona: Pathways at Dawn and Dusk © Maryhelen Jones-Raciti

Sunday, December 27, 2015

Walk No. 3 Apple Watch Panel: from "Love to Like" (12/27/2015)

At the six-month survey mark, a panel of Apple Watch users indicate that their perception of the  watch has gone from "love to like" according to MBLM, a brand research and strategy company that is conducting a year-long ethnographic study of such users. Going from “love to like,” users sampled viewed the product as "a non-essential device."  Respondents' complaints included the watch's need to be tethered to the iPhone.  They observed that "many watch features are simply easier to access on the iPhone." My take: Muji prevails! (Logan Sachon, December 22, 2015 reported in JCKnews, December 26, 2015.)

Friday, December 4, 2015

Walk No. 2 Growing Smart Watch Market (12/2/2015)

"World-wide smartwatch sales are expected to grow from7 million units in 2014 to 650 million by 2020, according to estimates by Smartwatch Group, a consultancy. Many of these sales are expected to to be at the expense of of traditional watches, whose sales are expected to fall by around $2 billion this year and $7 billion in 2016, Smartwatch Group has said." (John Revill, The Wall Street Journal, Tuesday, December 1, 2015.)   

Walk No. 1 Bulova Exhibit: A Modern History (12/1/2015)

The National Watch and Clock Museum located in Columbia, PA is exhibiting around 40 Bulova watches showcasing Bulova's reputation as a brand of “firsts."
  • The first watch or clock company to broadcast and advertise on the radio.
  • The first company to market watches specifically to women.
  • The first company to show a commercial on television.
  • The first company to open a school for disabled veterans that provided them with employment and a skill after the war. 
The exhibit opened on October 29. It will run through April 30, 2016.