Landscape at Dawn and Dusk

Landscape at Dawn and Dusk
Flanerie Barcelona: Pathways at Dawn and Dusk © Maryhelen Jones-Raciti

Sunday, December 27, 2015

Walk No. 3 Apple Watch Panel: from "Love to Like" (12/27/2015)

At the six-month survey mark, a panel of Apple Watch users indicate that their perception of the  watch has gone from "love to like" according to MBLM, a brand research and strategy company that is conducting a year-long ethnographic study of such users. Going from “love to like,” users sampled viewed the product as "a non-essential device."  Respondents' complaints included the watch's need to be tethered to the iPhone.  They observed that "many watch features are simply easier to access on the iPhone." My take: Muji prevails! (Logan Sachon, December 22, 2015 reported in JCKnews, December 26, 2015.)

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